A UX designer is one of the most in-demand careers in the creative industry right now. Understand the fundamental skills a UX designer should have. Few fields offer more growth opportunity than user experience (UX). User experience roles are considered to be some of the best jobs in America, according to CNN. Entering this promising industry requires […]
It’s important to start by saying there’s no commonly accepted definition for UX design. User experience design is a concept that has many dimensions, and it includes a bunch of different disciplines—such as interaction design, information architecture, visual design, usability, and human-computer interaction. But let’s try to get a clearer picture of what that really […]
A lot of ink has been spilled telling the stories of companies felled by digital disruption— think Kodak or Blockbuster. What gets far less attention is the way traditional incumbents are winning at the digital game. For companies like Starbucks, John Deere, and Unilever, digital is driving new sources of competitive advantage, growth, and value […]
Product designers (nowadays intended as digital product designers, while physical product designers are more commonly called industrial designers) are some of the most sought-after professionals by tech companies today. But, despite the popularity, there is a lot of confusion around what this role is about, and I believe it’s impossible to give an exact definition, considering that every company has slightly […]
There is a myriad of methods out there to choose from when it comes to the product design process and development. In this article, we would like to give an overview of the steps and frameworks we consider essential and provide a toolbox you can pick ideas from when designing a Minimum Viable Product, which […]
The internet is no place for a slow website. The average Google user (i.e. your customers) just won’t put up with websites that take too long to load. Naturally, this sort of behavior is what led the search engine to include site speed as a ranking factor ever since 2010. Of course, Google has always […]
Contrary to what many people think, graphic design isn’t a dying industry. Looking closely, however, it’s easy to see why some people would believe so. From the field being saturated to the advent of free and user-friendly graphic design software, it’s clear why some have given up on graphic design. Is graphic design dead? The answer is […]
The only thing is that you’ve never formulated a social media strategy for your company before. Sure, your business has a Facebook and Twitter account that it occasionally posts on with an interesting industry article or to get the word out about a promotion, but that’s about the extent of it. You hear how your […]
Digital product development is the first thing you need to do to get your brand established within the digital ecosystem. As a product studio, Railsware is ready to share knowledge and experience on this issue. What is a digital product? Every product, be it tangible or intangible, is meant to deliver value to both its […]
Before you fully get in over your head with Google AdWords, though, you need to make sure your business is really ready for this kind of pay-per-click campaign. Google Adwords, after all, isn’t a magic bullet for marketing success, and a poorly planned and ran AdWords campaign can easily lead to disaster. It isn’t beneficial […]
